Portal Email Preference Links and Unsubscribe

Use the Email preferences page to turn optional emails from the seller, such as payment reminders or monthly statements, on or off. Order confirmations, invoices, receipts, and other transactional emails always stay on. Where: Customer Portal > Notification Preferences You can reach the page two ways:

• Signed in: open Profile in the portal navigation, then select Manage email preferences (“Order updates, shipping notifications, reminders, and digests”). The page opens on its own with a back arrow (Back to profile) instead of the portal navigation.
• From an email: select Manage email preferences in the footer of a customer email. The page opens with the seller’s branding and needs no sign-in. The link only changes email choices for that account.

​

Change Your Email Preferences

1. Open the page. The header reads Email preferences with “Choose which emails you would like to receive” and the account email the choices apply to.
2. Review the three groups:
   • Transactional, tagged Always on: “Order confirmations, receipts, and other emails required for the orders you place. Cannot be disabled.” Each email in it, such as Order confirmations, Shipment notifications, Invoices, Payment receipts, and Return authorized (RMA), shows Always sent instead of a switch.
   • Reminders: “Payment reminders, expiring credit notices, and similar nudges.” Switches for Payment reminders, Card expiring soon, Credit memo expiring soon, Pickup reminders, and Late shipment notifications. These start on.
   • Digests & marketing: “Periodic summaries and optional updates.” A switch for Monthly AR statements, which starts off.
3. Turn switches on or off. A bar appears with the number of unsaved changes, for example 1 unsaved change. Turning a switch back to where it started removes it from the count.
4. Select Save preferences. You see Saved 1 preference (or the number you changed), and the bar disappears.

​

What Saving Does

• Future emails follow your choice. The seller’s system checks the preference before it sends each optional email to your account, and skips the ones you turned off.
• Transactional emails still send. Your choice never stops an order confirmation, invoice, receipt, or other required message.
• The change is recorded with the time and whether it came from the signed-in portal or an email link, and the seller’s activity history notes it.

​

The Bottom Of The Page

The last card says: “You will still receive transactional messages required by law (order confirmations, receipts, shipment notifications). To stop those too, contact the seller directly.” Below it:

• From an email link: Unsubscribe from all opens the unsubscribe page described below.
• Signed in: Email seller to unsubscribe opens an email to the seller asking to be removed from all email lists.
• The seller’s support email address, when they have one.

​

Use Manage Email Preferences From An Email

Customer email footers may include Manage email preferences. That link opens a public preference page with seller branding, recipient email, email categories, locked transactional rows, optional template toggles, and a save bar when changes are pending.

• Always sent: operational emails that stay locked on.
• Optional toggles: non-required reminders or updates the customer can change.
• Save preferences: changes are recorded only after saving.
• Unsubscribe from all: customers can move from preferences to the unsubscribe page when the link supports that action.

​

Use The Unsubscribe Page

The unsubscribe link opens a focused page for the recipient and template from the email. The customer can unsubscribe from that email type or from all optional emails from the seller. The page confirms the email address and company before the customer chooses.

​

What Happens After Unsubscribe

When the customer confirms, Arcus records an opt-out for that email address and seller. Future eligible sends check that preference before sending. The confirmation page also offers a re-subscribe action for customers who clicked by mistake.

​

Preference Edge States

​

Messages You Might See

​

Staff Checklist

1. Confirm the customer clicked a recent email link, not an old forwarded link.
2. Confirm the recipient email address is the one the customer wants changed.
3. Use the email log to verify which template produced the footer link.
4. Explain the difference between optional email preferences and required transactional emails.
5. For broad removal requests, confirm whether the customer wants only marketing updates stopped or all optional messages stopped.

​

Common Blocks

• Link is expired or invalid: resend a current customer email or update the preference from the account record.
• Customer sees the wrong email: verify the email was not forwarded from another recipient.
• Customer still receives receipts: explain that required transactional emails can still be sent.
• Customer wants portal access: send the portal login or registration flow instead of a preference link.
• Customer unsubscribed by mistake: use the re-subscribe action when available, or update account communication preferences from Arcus.

​

Related Articles