> ## Documentation Index
> Fetch the complete documentation index at: https://docs.arcuserp.com/llms.txt
> Use this file to discover all available pages before exploring further.
# Analytics Dashboard
> Analytics turns operational data into trend views. Use it for sales direction, product performance, order status mix, fulfillment rate, and links to deeper operational reports.
## Open Analytics
Analytics lives under Reports. It shares some high-level business signals with the main
Dashboard, but it emphasizes trends, charts, and deeper report navigation.
## What Each Section Means
* **Total Revenue (MTD)**: current-month revenue signal and trend context.
* **Total Orders (MTD)**: current-month order volume.
* **Average Order Value**: average value across the order population used by the dashboard data.
* **Fulfillment Rate**: percent of order volume that has moved through fulfillment.
* **Revenue by Month**: 12-month revenue trend.
* **Orders by Status**: all-time order status distribution.
* **Top Products by Revenue**: current-month product revenue ranking.
* **Revenue by Channel**: channel-style distribution when channel data is available.
* **Daily Order Volume**: recent order activity trend.
## How To Use Each KPI
| KPI or chart | Good question | Where to investigate next |
| ------------------- | --------------------------------------------------- | ------------------------------------------------------------- |
| Total Revenue | Is sales volume moving the right direction? | Orders, invoices, channel report, financial reports. |
| Total Orders | Are order counts changing by day or month? | Orders list, channel settings, marketplace connectors. |
| Average Order Value | Are large orders or discounts changing the average? | Orders list, pricing rules, quotes, account pricing. |
| Fulfillment Rate | Are orders getting through warehouse work? | Fulfillment Station, shipments, backorders, failed auto-pack. |
| Top Products | Which products drive sales? | Product detail, inventory, purchasing, listings performance. |
| Revenue by Channel | Which channel needs attention? | Sales channels, marketplace connectors, listings performance. |
| Daily Order Volume | Did activity spike or drop recently? | Dashboard, orders, communications, connector logs. |
**Analytics is operational**
Analytics is useful for sales and operations decisions. For formal accounting statements,
use Financial Reports and period-close review.
## Use Operational Reports
The bottom of Analytics links into more focused operational reports. These reports answer
specific questions that the high-level charts cannot answer by themselves.
* **Freight Classification Audit**: why an order was routed as parcel or freight.
* **Listings Performance**: which marketplace listings produce orders, units, and revenue.
* **Shipping Margin**: which packages made or lost money on shipping.
* **Product Margin**: which SKUs, categories, channels, or customers are driving margin.
* **Credit Hold Overrides**: which credit-hold blocks were pushed through and by whom.
* **Delinquency Acknowledged**: which orders were confirmed despite past-due customer balances.
**Use Analytics to decide where to investigate**
Analytics is strongest as a triage view. When a metric looks unusual, open the module or
focused report that owns the underlying workflow.
## Common Problems
* **Charts are empty**: the selected entity may not have enough order, revenue, or product activity yet.
* **A value looks too high**: check for one unusually large order, test data, or cancelled orders still included in the source scope.
* **Product names are clipped**: open Products or Listings Performance for product-level detail.
* **Reports are unavailable**: confirm the user has Reports permission and the feature is enabled for the entity.
**Do not reconcile from charts alone**
Charts can point you toward a problem, but they do not replace order review, inventory
review, bank reconciliation, financial reports, or period close.
## Related Articles
Use the main dashboard for revenue, orders, inventory, AR, fulfillment, alerts, and recent activity.
Review parcel versus freight decisions, matching shipping rules, pallet signals, and manual overrides.
Analyze marketplace listings by channel, units sold, revenue, status, and zero-sales candidates.
Review package-level shipping margin by carrier, status, and order.
Review SKU, category, channel, customer, and line-level product margin.
Audit credit-hold overrides by window, hold type, notification status, and operator.
Audit orders confirmed after past-due customer balances were acknowledged.
Run balance sheet, profit and loss, cash flow, and operational reports.
Follow the full customer sale workflow from order to payment, fulfillment, invoice, deposit, and reconciliation.
Create physical products, services, and product records.